brand strategy & identity

Michael Kabram Acupuncture

Brooklyn-based Michael Kabram Acupuncture is a wellness brand that focuses on a holistic approach to health.  Michael's practice offers Kampo herbal medicine, cupping, moxibustion, Tui an in addition to acupuncture.

Logo & Brand Design

When Michael approached us to redesign the brand for his business, he was looking for something that better reflected his practice and his approach with his patients.  We opted for a down-to-earth sophistication grounded with a natural palette and a strong serif font.

Brand icons

Michael Kabram brand icons

brand color palette

Michael Kabram brand colors

brand mood board

Michael Kabram mood board

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