brand strategy & identity


Natree® is a revolutionary flat and resilient solid material made from pre and post-consumer waste. A proprietary process converts cellulose and other fibres with the use of non-toxic binders into a durable and sustainable product. Natree material is marketed to the furniture and millwork industries.

Logo Design

The goal was to create a fresh brand identity that corresponded to the bright and playful colors produced in their product line.  The Natree logo is simple and elegant.  The T extends up and extends over the other letters like the canopy of a tree.

brand pattern

brand color palette

Michael Kabram brand colors

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