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JSuss Industries

J Suss Industries is a Montreal architectural woodwork & custom cabinetry manufacturer who caters to the multi-unit residential and hospitality industries.  They are known for their excellent craftsmanship and complimentary services.  Visual Strategy has worked with JSuss Industries over the years to evolve and modernize its 55-year-old brand.

Website Design & Development

Year:  2018

Talent:  Web Graphic Designer - Web Developer - Translation

JSuss Industries was looking for a sophisticated website to showcase their impressive catalog of architectural woodwork & custom cabinetry projects. Targeting up-scale residential developments and boutique hotels, JSuss needed an elegant website strategically aligned to contend with their direct competitors. In addition, the site design needed to appeal to contractors, architects, investors and hotel owners alike.  As this five-decade-old company evolves, their website needed to equal their sophistication and craftsmanship.

Client-centric design

JSuss needed a new, more modern digital strategy.  We worked with their team to develop a website structure from which a social and brand strategy could evolve.  Team workshops and discussions were designed to hone in on what made J Suss unique within their marketplace.  Website mockups were created for proof of concept and as a discussion tool for the team.  From there the site was developed with a custom gallery page that sorts through Industry, Brand, Product, and Region with unique URLs to facilitate a focused discussion with prospective clients.

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